Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession

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by: Peter Steidl

 : Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession

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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9781742169378
ISBN: 1742169376
Label: Wrightbooks
Manufacturer: Wrightbooks
Number Of Items: 1
Number Of Pages: 200
Publication Date: March 31, 2009
Publisher: Wrightbooks
Studio: Wrightbooks




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Editorial Review:

Product Description:
Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.

During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.



Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour becomes less predictable, companies that triumph over economic downturn fall into three categories: survivors, exploiters and disrupters.



This book shows executives how to navigate their way through the many challenges a recession represents for their business, and capitalise on the opportunities these periods of upheaval present.

Inside you’ll discover:

  • the drivers of change during a recession
  • how to adapt to recessionary periods
  • how to exploit growth opportunities and identify disruptive opportunities
  • specific actions you can take to survive a recession.


The result is a solid basis for recession-proof strategy that companies can implement to ensure that they survive the tough times.





Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Good long-term view
Pretty much everything else I've read about the recession focuses on just how to hang in there, but this book looks at how a company can go beyond that to actually improve its competitive position, both during the recession and when it's over. There's a good discussion about how to ensure that survival strategies adopted during the recession don't damage the company in the long-term, and how important it is to respond as the recession comes to an end. Pretty important reading for anyone looking to ... Read More



Rating: 5 out of 5 stars - It looks beyond today's problems
Pretty much everything else I've read about the recession focuses on just how to survive, but this book discusses how a company can go beyond that to actually strengthen its competitive position, both during the recession and when it's over. There's a good discussion about how to ensure that survival strategies adopted during the recession don't damage the company in the long-term, and how important it is to respond as the recession comes to an end. A significant book for anyone looking to protect ... Read More